SAKS BRAND STRATEGY LAUNCH VIDEO
CLIENT: Saks Fifth Avenue. AGENCY: CASE. CREATIVE DIRECTOR: Jeff Jeppesen.
STORYBOARDS, VISUAL PLANNING, MUSIC CURATION: Luke Gibson.
DESIGN: Luke Gibson, Cameron King. ANIMATION: Luke Gibson.
Saks asked us to make a highly emotionally engaging video for their internal team, using only typography and
still images. It was played at their biennial conference at the historic Ziegfeld theater in New York City.