LEVERAGING GENIUS INTRO
CLIENT: Gap International. AGENCY: CASE. CREATIVE DIRECTOR: Jeff Jeppesen.
STORYBOARDS, VISUAL PLANNING, ILLUSTRATION, DESIGN, ANIMATION: Luke Gibson.
Leveraging Genius is an app that helps innovators, leaders, and everyone else to discover and unlock their inner genius.
This video was created as the introduction to its companion online course. I matched the abstract concept of genius to an abstract, artful world, helping to communicate complex ideas in a memorable way.