GAP HOLIDAY CARD 2014
CLIENT: Gap International. AGENCY: CASE. CREATIVE DIRECTOR: Jeff Jeppesen.
STORYBOARDS, VISUAL PLANNING, ILLUSTRATION, DESIGN: Luke Gibson.
ANIMATION DIRECTION: Luke Gibson. ANIMATION: Shuhan Teoh.
Gap International, a worldwide consulting firm, had recently decided to send digital holiday cards instead
of traditional handwritten ones. They asked us to create something memorable to stand out from the
blandness of mainstream e-mailed cards. Their main requirement was that it convey a feeling of worldwide
unity and togetherness. This animated gif was paired with a personalized letter to each of Gap's recipients.